For 17 years as a senior designer freelancing with Unilever, I partnered closely with Shopper Marketing teams and brand stakeholders to deliver consistently high‑quality creative across multiple FMCG categories. I took briefs directly from brand account owners and translated them into strategic, commercially effective creative solutions that performed across the full shopper journey.

Once a Key Visual was approved, I developed comprehensive Style Guides to ensure clarity, consistency, and seamless rollout across all shopper touch points. I then implemented the creative in‑store across major food retailers, adapting assets for diverse formats, environments, and retailer requirements. Alongside shopper activation, I also led pack concept development, as well as refining and cleaning existing packaging to prepare designs for in‑store activation, digital campaigns, and social media.

I’m reaching out to explore potential creative opportunities within your company. With over 33 years of experience in design — spanning brand identity, digital campaigns, shopper marketing, and multidisciplinary creative leadership — I’ve built a career around the belief that great design is both craft and catalyst. It shapes how people feel, behave, and connect, and I’m passionate about bringing that level of intention to every project.

Across my career, I’ve worked with major global brands and ambitious start‑ups, leading teams, collaborating with clients, and delivering work that balances strategic clarity with imaginative execution. My long-standing collaboration with Unilever, along with my award‑winning work for Rolls‑Royce Aerospace, has strengthened my ability to translate complex challenges into compelling visual solutions that resonate across markets.

What drives me most is the energy of creative problem‑solving — the spark of an idea, the discipline of refining it, and the satisfaction of seeing it come to life with purpose. I bring enthusiasm, curiosity, and a hands‑on approach to every brief, and I thrive in environments where collaboration, experimentation, and craft are valued.

I would welcome the chance to discuss how my experience and creative perspective could contribute to your team. If possible, I’d love to arrange a conversation to explore potential opportunities.